Towards a definition of transcreation: a systematic literature review.

'Transcreation' has appeared in the last decade as a translation-related activity consisting in the creative reinterpretation of texts to suit the characteristics of an intended audience. However, the scientific literature surrounding transcreation does not offer a homogenous definition of the term....

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Bibliographic Details

Published in:	Perspectives: Studies in Translatology Vol. 31; no. 2; pp. 347 - 365
Main Authors:	Díaz-Millón, Mar, Olvera-Lobo, María Dolores
Format:	Article
Published:	Taylor & Francis Ltd Apr2023
Subjects:	Scientific literature Critical analysis Definitions Content analysis University research
Online Access:	View this record in EBSCOhost