ЕЛЕКТОРАЛЬНИЙ МАРКЕТИНГ ПОЛІТИЧНИХ ПАРТІЙ В УКРАЇНІ.

This article reveals the features of the main technologies used by Ukrainian political parties in marketing strategies and analyzes their effectiveness. To solve the task, system analysis and description of the main properties and features of the object under study, synthesis, theoretical generaliza...

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Bibliographic Details

Published in:	Hileya: Scientific Bulletin / Gileya no. 180/181; pp. 75 - 82
Main Authors:	О. О., Заславська, О. А., Посвістак, С. М., Козаченко
Format:	Article
Published:	GILEYA Publishing 2023
Subjects:	Brand choice Political parties Brand image Marketing strategy Marketing Ukraine
Online Access:	View this record in EBSCOhost