ЕЛЕКТОРАЛЬНИЙ МАРКЕТИНГ ПОЛІТИЧНИХ ПАРТІЙ В УКРАЇНІ.

This article reveals the features of the main technologies used by Ukrainian political parties in marketing strategies and analyzes their effectiveness. To solve the task, system analysis and description of the main properties and features of the object under study, synthesis, theoretical generaliza...

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Publicado en:	Hileya: Scientific Bulletin / Gileya no. 180/181; pp. 75 - 82
Autores principales:	О. О., Заславська, О. А., Посвістак, С. М., Козаченко
Formato:	Artículo
Publicado:	GILEYA Publishing 2023
Materias:	Brand choice Political parties Brand image Marketing strategy Marketing Ukraine
Acceso en línea:	Ver este registro en EBSCOhost