A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube.

Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign 'Always #LikeAGirl', one of the most successful brand activism femvertising campaigns utilizing social media in recent times. Additionally, the study s...

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Bibliographic Details

Published in:	Journal of Gender Studies Vol. 32; no. 5; pp. 415 - 427
Main Authors:	Yoon, Hye Jin, Lee, Mina
Format:	Article
Published:	Taylor & Francis Ltd Jul2023
Subjects:	YouTube (Web resource) Women's empowerment Content analysis Feminism Social media Branding (Marketing)
Online Access:	View this record in EBSCOhost