A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube.
Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign 'Always #LikeAGirl', one of the most successful brand activism femvertising campaigns utilizing social media in recent times. Additionally, the study s...
| Publicado en: | Journal of Gender Studies Vol. 32; no. 5; pp. 415 - 427 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Jul2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |