Broadcast information diffusion processes on social media networks: exogenous events lead to more integrated public discourse.
Understanding information diffusion is vital to explaining the good, bad, and ugly impacts of social media. Two types of processes govern information diffusion: broadcasting and viral spread. Viral spreading is when a message is diffused by peer-to-peer social connections, whereas broadcasting is ch...
| Publicado en: | Journal of Communication Vol. 73; no. 3; pp. 247 - 260 |
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| Autores principales: | , , , , |
| Formato: | Artículo |
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Oxford University Press / USA
Jun2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=164689810&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 164689810 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219916 JCO jtl: Journal of Communication issn: 00219916 maglogo: N pubinfo: dt: Jun2023 vid: 73 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 164689810 10.1093/joc/jqad014 ppf: 247 ppct: 13 formats: tig: atl: Broadcast information diffusion processes on social media networks: exogenous events lead to more integrated public discourse. aug: au: Gong, Xuanjun Huskey, Richard Xue, Haoning Shen, Cuihua Frey, Seth affil: Department of Communication, University of California , Davis, CA, USA Department of Statistics, University of California , Davis, CA, USA Center for Mind and Brain, University of California , Davis, CA, USA su: Twitter (Web resource) Information dissemination Social networks Peers Online social networks sug: subj: Information dissemination Social networks Peers Other Individual and Family Services Internet Publishing and Broadcasting and Web Search Portals Online social networks Twitter (Web resource) keyword: computational social science discourse networks information diffusion network science open science social media networks computational social science discourse networks information diffusion network science open science social media networks ab: Understanding information diffusion is vital to explaining the good, bad, and ugly impacts of social media. Two types of processes govern information diffusion: broadcasting and viral spread. Viral spreading is when a message is diffused by peer-to-peer social connections, whereas broadcasting is characterized by influences that can come from outside of the peer-to-peer social network. How these processes shape public discourse is not well understood. Using a simulation study and real-world Twitter data (10,155 users, 18,000,929 tweets) gathered during 2020, we show that broadcast spreading is associated with more integrated discourse networks compared to viral spreading. Moreover, discourse oscillates between extended periods of segregation and punctuated periods of integration. These results defy simple interpretations of good or bad, and instead suggest that information diffusion dynamics on social media have the capacity to disrupt or amplify both prosocial and antisocial content. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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