Broadcast information diffusion processes on social media networks: exogenous events lead to more integrated public discourse.

Understanding information diffusion is vital to explaining the good, bad, and ugly impacts of social media. Two types of processes govern information diffusion: broadcasting and viral spread. Viral spreading is when a message is diffused by peer-to-peer social connections, whereas broadcasting is ch...

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Detalles Bibliográficos
Publicado en:Journal of Communication Vol. 73; no. 3; pp. 247 - 260
Autores principales: Gong, Xuanjun, Huskey, Richard, Xue, Haoning, Shen, Cuihua, Frey, Seth
Formato: Artículo
Publicado: Oxford University Press / USA Jun2023
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Acceso en línea:Ver este registro en EBSCOhost