Implementation of a 2-for-1 Price Incentive for Fruits and Vegetables in a Grocery Retail Setting.
Background and Purpose: There is growing interest in expanding healthy eating interventions in the retail setting. The purpose of this study was to evaluate the implementation of a successful 2-for-1 price incentive for fruits and vegetables (F&V), including frozen and canned, that took place in par...
| Publicado en: | Health Promotion Practice Vol. 24; no. 4; pp. 728 - 740 |
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| Autores principales: | , , , , , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Sage Publications Inc.
Jul2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=164769671&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 164769671 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15248399 IS2 jtl: Health Promotion Practice issn: 15248399 maglogo: Y pubinfo: dt: Jul2023 vid: 24 iid: 4 pid: 344 pub: Sage Publications Inc. place: Thousand Oaks, California artinfo: ui: 164769671 156284078 164769671 164769671 10.1177/15248399221086880 164769671 ppf: 728 ppct: 12 formats: tig: atl: Implementation of a 2-for-1 Price Incentive for Fruits and Vegetables in a Grocery Retail Setting. aug: au: Franckle, R. L. Boulos, R. J. Thorndike, A. N. Moran, A. J. Khandpur, N. Blue, D. Greene, J. Block, J. P. Rimm, E. B. Polacsek, M. affil: Mathematica, Cambridge, MA, USA sug: subj: Food Services Economics Food Industry Implementation Science Fruit Vegetables Grocery Stores Shopping Business Health Food Economics Public Health Multimethod Studies Nutrition Food Quality Data Analysis Software Descriptive Statistics Interviews Human Male Female Marketing Motivation Funding Source Male Female ab: Background and Purpose: There is growing interest in expanding healthy eating interventions in the retail setting. The purpose of this study was to evaluate the implementation of a successful 2-for-1 price incentive for fruits and vegetables (F&V), including frozen and canned, that took place in partnership with a large chain grocery retailer in Maine. Intervention Approach. A randomized controlled trial (RCT) pilot study was conducted in 2015–2016, followed by a larger RCT in 2016–2017, to assess whether a supermarket double-dollar F&V incentive increased purchases of these items. Evaluation Methods: A convergent, parallel mixed-methods design was used to examine barriers and facilitators to implementing the interventions, using six implementation outcomes: acceptability, adoption, appropriateness, feasibility, implementation fidelity, and perceived cost. Results: The intervention was deemed highly acceptable, appropriate, and feasible by shoppers, retailers, and researchers. The F&V discount had a high rate of initial adoption. There was a moderate degree of fidelity, which improved over time based on lessons learned from the pilot and applied to the subsequent RCT. Specific costs associated with implementation from the research perspective are reported. Implications for Practice, Policy, and Research. Partnerships between academic researchers and retailers can be an effective model for improving healthful purchases among shoppers. These findings are relevant for investigators, public health advocates, and retailers interested in implementing similar grocery retail-based interventions. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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