Textbook Publishing: An Ecological View.
Presents information on textbook publishing. Factor that encourages college publishers to shoulder the staggering investments in time and money to launch an introductory book; Expenses of publishers before the first copy of a book is printed; Details of advertising costs for book publishing; Compon...
| Publicado en: | Journal of American History Vol. 91; no. 4; pp. 1398 - 1405 |
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| Autor principal: | |
| Formato: | Artículo |
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Oxford University Press / USA
Mar2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Presents information on textbook publishing. Factor that encourages college publishers to shoulder the staggering investments in time and money to launch an introductory book; Expenses of publishers before the first copy of a book is printed; Details of advertising costs for book publishing; Components of the total costs of publishing a survey text. |
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