Textbook Publishing: An Ecological View.

Presents information on textbook publishing. Factor that encourages college publishers to shoulder the staggering investments in time and money to launch an introductory book; Expenses of publishers before the first copy of a book is printed; Details of advertising costs for book publishing; Compon...

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Publicado en:Journal of American History Vol. 91; no. 4; pp. 1398 - 1405
Autor principal: Forman, Steve
Formato: Artículo
Publicado: Oxford University Press / USA Mar2005
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Textbook Publishing: An Ecological View.
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        au: Forman, Steve
        affil: Senior editor and vice president, W. W. Norton and Company
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        Publishing
        Book industry
        Textbooks
        Investments
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      ab: Presents information on textbook publishing. Factor that encourages college publishers to shoulder the staggering investments in time and money to launch an introductory book; Expenses of publishers before the first copy of a book is printed; Details of advertising costs for book publishing; Components of the total costs of publishing a survey text.
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