| Sumario: | In this article, we examine the use of nonverbal factors by Korean political orators in three speech contexts: nomination acceptance speeches, presidential election speeches, and presidential inauguration speeches. Through a multi-analytic approach, we explicate the nonverbal cues and patterns that the orators use when they evoke collective audience responses in a Subject-Object-Verb language. We found that: (1) They use characteristic nonverbal cues (e.g., loudness, extension of vowel, upward intonation, and slicing and power grip hand gestures) in delivering predicates of core messages; (2) The speakers accelerated their message emphasis toward the end of the message by using vocal factors; (3) In the more informal and competitive context of election campaign speeches, there was more frequent loudness and rising intonation, whereas in the more formal context of inauguration speeches, there was more frequent falling intonation; (4) Audience-oriented hand gestures were related to the speakers' intention to generate audience responses; (5) Audience responses to happy expressions occurred in a variety of ways immediately after completion of the expressions, whereas responses to sad expressions occurred with staggered applause; (6) Gaze did not play a crucial role in generating responses; (7) While there were shared vocal patterns between the speakers, non-vocal factors were related to the individual speaker's behavior. Based on these findings, we discuss contextual and cultural differences in the use of nonverbal cues.
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