Orators' Nonverbal Behavior in Generating Audience Responses: Speaker-Audience Interaction in South Korean Political Speeches.

In this article, we examine the use of nonverbal factors by Korean political orators in three speech contexts: nomination acceptance speeches, presidential election speeches, and presidential inauguration speeches. Through a multi-analytic approach, we explicate the nonverbal cues and patterns that...

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Publicado en:Journal of Nonverbal Behavior Vol. 47; no. 3; pp. 403 - 432
Autores principales: Choi, Hyangmi, Bull, Peter
Formato: Artículo
Publicado: Springer Nature Sep2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep2023
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      pub: Springer Nature
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        10.1007/s10919-023-00429-6
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        atl: Orators' Nonverbal Behavior in Generating Audience Responses: Speaker-Audience Interaction in South Korean Political Speeches.
      aug:
        au:
          Choi, Hyangmi
          Bull, Peter
        affil:
          Department of Sociology, University of York, York, UK
          Department of Psychology, University of York, York, UK
          School of Health and Society, University of Salford, Salford, UK
      su:
        South Korea
        Nonverbal communication
        Practical politics
        Language & languages
        Facial expression
        Sign language
        Public speaking
        Speech
        Descriptive statistics
        Prompts (Psychology)
      sug:
        subj:
          Nonverbal communication
          Practical politics
          Language & languages
          Facial expression
          Sign language
          Public speaking
          Speech
          South Korea
          Translation and Interpretation Services
          Descriptive statistics
          Prompts (Psychology)
      keyword:
        Audience responses
        Nonverbal cues
        Nonverbal patterns
        Rhetorical devices
        South Korean political speeches
        Speaker-audience interaction
        Audience responses
        Nonverbal cues
        Nonverbal patterns
        Rhetorical devices
        South Korean political speeches
        Speaker-audience interaction
      ab: In this article, we examine the use of nonverbal factors by Korean political orators in three speech contexts: nomination acceptance speeches, presidential election speeches, and presidential inauguration speeches. Through a multi-analytic approach, we explicate the nonverbal cues and patterns that the orators use when they evoke collective audience responses in a Subject-Object-Verb language. We found that: (1) They use characteristic nonverbal cues (e.g., loudness, extension of vowel, upward intonation, and slicing and power grip hand gestures) in delivering predicates of core messages; (2) The speakers accelerated their message emphasis toward the end of the message by using vocal factors; (3) In the more informal and competitive context of election campaign speeches, there was more frequent loudness and rising intonation, whereas in the more formal context of inauguration speeches, there was more frequent falling intonation; (4) Audience-oriented hand gestures were related to the speakers' intention to generate audience responses; (5) Audience responses to happy expressions occurred in a variety of ways immediately after completion of the expressions, whereas responses to sad expressions occurred with staggered applause; (6) Gaze did not play a crucial role in generating responses; (7) While there were shared vocal patterns between the speakers, non-vocal factors were related to the individual speaker's behavior. Based on these findings, we discuss contextual and cultural differences in the use of nonverbal cues.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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