Improve distribution to sell more books, small publishers told.
The article presents information on small publishers who have to be more professional in their distribution and target a defined niche if they want to deal with bookselling chains, according to Hatchards sales manager Roger Katz. Seminar chair John Hampson, senior literature officer at Arts Council...
| Publicado en: | Bookseller no. 5170; p. 10 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
3/18/2005
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article presents information on small publishers who have to be more professional in their distribution and target a defined niche if they want to deal with bookselling chains, according to Hatchards sales manager Roger Katz. Seminar chair John Hampson, senior literature officer at Arts Council England, estimated that the independent publishing sector lost around £ 5 million in sales a year when booksellers could not locate titles for customer orders. He urged publishers to learn to balance commercial demands with the creative side of the business. Roger Katz advised publishers to find a niche so booksellers know exactly what they are dealing with. |
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