Enhancing Sales Performance and Business Sustainability of MSMEs through Digital Marketing Practices.

This study aims to investigate the effect of digital marketing variables on sales performance and business sustainability. This study employs quantitative methodologies and employs Structural Equation Modeling for data analysis. The procedure for selecting samples using convenience sampling techniqu...

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Bibliographic Details

Published in:	Journal of Namibian Studies Vol. 33; pp. 4112 - 4125
Main Authors:	V., Murali, Gugloth, Sardar
Format:	Article
Published:	Society of Cultural Studies & Social Sciences 2023 Supplement
Subjects:	Internet marketing Organizational performance Search engine optimization Businesspeople Social media in marketing Andhra Pradesh (India)
Online Access:	View this record in EBSCOhost