Enhancing Sales Performance and Business Sustainability of MSMEs through Digital Marketing Practices.

This study aims to investigate the effect of digital marketing variables on sales performance and business sustainability. This study employs quantitative methodologies and employs Structural Equation Modeling for data analysis. The procedure for selecting samples using convenience sampling techniqu...

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Publicado en:	Journal of Namibian Studies Vol. 33; pp. 4112 - 4125
Autores principales:	V., Murali, Gugloth, Sardar
Formato:	Artículo
Publicado:	Society of Cultural Studies & Social Sciences 2023 Supplement
Materias:	Internet marketing Organizational performance Search engine optimization Businesspeople Social media in marketing Andhra Pradesh (India)
Acceso en línea:	Ver este registro en EBSCOhost