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The article focuses on the popularity of Chinese-owned application ReelShort in the American market, offering rapid-fire dramas produced by Chinese teams that are adapted from Chinese scripts. Topics include the success of ReelShort surpassing TikTok in the American Application Store, the trend of C...
| Publicado en: | Economist Vol. 449; no. 9373; p. 55 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
11/25/2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article focuses on the popularity of Chinese-owned application ReelShort in the American market, offering rapid-fire dramas produced by Chinese teams that are adapted from Chinese scripts. Topics include the success of ReelShort surpassing TikTok in the American Application Store, the trend of Chinese applications gaining popularity in the U.S., and the business model and strategies employed by ReelShort to appeal to American audiences. |
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