Soap power.

The article focuses on the popularity of Chinese-owned application ReelShort in the American market, offering rapid-fire dramas produced by Chinese teams that are adapted from Chinese scripts. Topics include the success of ReelShort surpassing TikTok in the American Application Store, the trend of C...

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Detalles Bibliográficos
Publicado en:Economist Vol. 449; no. 9373; p. 55
Formato: Artículo
Publicado: Economist Newspaper Limited 11/25/2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          United States
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      ab: The article focuses on the popularity of Chinese-owned application ReelShort in the American market, offering rapid-fire dramas produced by Chinese teams that are adapted from Chinese scripts. Topics include the success of ReelShort surpassing TikTok in the American Application Store, the trend of Chinese applications gaining popularity in the U.S., and the business model and strategies employed by ReelShort to appeal to American audiences.
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