| Sumario: | Climate change is a threat to current and future generations. One behavior change that may produce substantial emission reductions is a shift from using personal vehicles to public transportation. While the use of public transportation allows reductions in personal emissions, it is associated with extra time spent en route. Behavioral economic studies of demand have demonstrated the effects of delay on choice, but few have addressed the effects of delay on use of transportation modalities. Additionally, studies targeting environmentally relevant commodities have occasionally examined choice when outcomes are framed as being environmentally beneficial, but this is likely not representative of naturalistic choice opportunities where framing is absent. The purpose of the current study was to demonstrate the effects of time as a cost on the hypothetical use of public transportation, and to evaluate the effects of a framing manipulation on participants' responses. We found that participants' reported use of public transportation was sensitive to time as a cost, that environmental framing increased reported use relative to previous neutral framing, but that the sequence of framing conditions moderated changes in responses.
|
|---|