HC feeds on the fear factor.
This article presents information on Michael Marshall's latest crime novel "Blood of Angels," by HarperCollins Publishers Inc. The publication date of this book had been delayed to coincide with the burst of press which began on May 28 in the main news sections of many of the broadsheets. The advert...
| Published in: | Bookseller no. 5182; pp. 28 - 30 |
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| Format: | Article |
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Bookseller Media Ltd
6/10/2005
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| Online Access: | View this record in EBSCOhost |
| Summary: | This article presents information on Michael Marshall's latest crime novel "Blood of Angels," by HarperCollins Publishers Inc. The publication date of this book had been delayed to coincide with the burst of press which began on May 28 in the main news sections of many of the broadsheets. The advertisements were designed to target a mainly female audience and to capture the serious crime aficionados in the ABC1 bracket. HarperCollins decided against outdoor advertising. The campaign is an clement of the publisher's longer-term strategy to build an author brand for Marshall. |
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