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Revamping hospitals' online communication strategies: a humanistic approach to build meaningful brands.

Introduction: Hospitals implement artificial intelligence, big data, and telehealth to accelerate digital transformation and improve quality standards. However, their corporate communication strategies remain very conservative (brochures, magazines, websites) and inconsistent with their ambitious or...

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Published in:Revista Española de Comunicación en Salud Vol. 15; no. 1; pp. 98 - 116
Main Authors: Medina Aguerrebere, Pablo, Medina, Eva, González Pacanowski, Toni
Format: Article
Published: Asociacion Espanola de Comunicacion Sanitaria ene-jun2024
Subjects:
Digital technology
Humanism
World Wide Web
Social media
Mobile apps
Artificial intelligence
Internet
Hospitals
Marketing
Data analytics
Wearable technology
Telemedicine
Patient portals
Communication
Stakeholder analysis
Public health
Online Access:View this record in EBSCOhost