The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content.
Food media content has recently grown tremendously in quantity and types. To understand food media's popularity and the role they play for their audience members, this paper applies a uses and gratifications (U&G) approach to study the recipients' motives for using or encountering various food media...
| Publicado en: | Food, Culture & Society Vol. 27; no. 4; pp. 1146 - 1171 |
|---|---|
| Autores principales: | , , , , , , , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Aug2024
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=178650874&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 178650874 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15528014 1GVA jtl: Food, Culture & Society issn: 15528014 maglogo: N pubinfo: dt: Aug2024 vid: 27 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 178650874 10.1080/15528014.2023.2263705 ppf: 1146 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.3MB tig: atl: The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content. aug: au: Cuykx, Isabelle Decorte, Paulien Teunissen, Lauranna Vandebosch, Heidi Van den Bulck, Hilde Pabian, Sara Van Royen, Kathleen De Backer, Charlotte affil: Department of Communication Studies, University of Antwerp, Antwerp, Belgium Department of Communication, Drexel University, Philadelphia, USA Department of Communication and Cognition, Tilburg University, Tilburg, The Netherlands Research Group Care in Connection, Karel de Grote University College, Antwerp, Belgium su: Photovoice (Social action programs) Delay of gratification Focus groups Magic Food research Communication strategies sug: subj: Photovoice (Social action programs) Delay of gratification Focus groups Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology) Research and development in the physical, engineering and life sciences Magic Food research Communication strategies keyword: age cross-media focus groups Food media content gender photovoice socio-economic status uses and gratifications age cross-media focus groups Food media content gender photovoice socio-economic status uses and gratifications ab: Food media content has recently grown tremendously in quantity and types. To understand food media's popularity and the role they play for their audience members, this paper applies a uses and gratifications (U&G) approach to study the recipients' motives for using or encountering various food media. Where do they come across media messages about food? Do they consciously or unconsciously seek or use them, and why? How do they perceive the outcomes of using food media? Twelve focus group interviews were conducted combined with a photovoice task. Results indicate that many of the encounters with food media were accidental in nature. In total, seven gratifications for using food media were confirmed: education, entertainment, social utility, identity-building, passing the time, motivations for healthier eating, and making grocery choices. Affordance-driven gratifications were ease-of-use of a medium, accessibility of -, trust in -, and emotional connection to the medium. This study forms a basis for further audience-centered research on food content so that both scholars and content creators can better understand how food media content can meet recipients' needs and how it can be employed in communication strategies regarding, for example, conveying nutritional information or providing entertainment. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|