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The magic is in the mix: a uses and gratifications approach to the cross-media use of food-related media content.

Food media content has recently grown tremendously in quantity and types. To understand food media's popularity and the role they play for their audience members, this paper applies a uses and gratifications (U&G) approach to study the recipients' motives for using or encountering various food media...

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Publicado en:Food, Culture & Society Vol. 27; no. 4; pp. 1146 - 1171
Autores principales: Cuykx, Isabelle, Decorte, Paulien, Teunissen, Lauranna, Vandebosch, Heidi, Van den Bulck, Hilde, Pabian, Sara, Van Royen, Kathleen, De Backer, Charlotte
Formato: Artículo
Publicado: Taylor & Francis Ltd Aug2024
Materias:
Photovoice (Social action programs)
Delay of gratification
Focus groups
Magic
Food research
Communication strategies
Acceso en línea:Ver este registro en EBSCOhost