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İnternet Reklamına Yönelik Fiziksel Tepkilerin Ölçülmesi: Banner Reklamlar Üzerine Araştırma.

Despite the increasing popularity of the internet as an advertising platform and the growing interest in online advertising, click-through and conversion rates for internet advertisements are still not at the desired levels. This issue highlights that consumers either consciously ignore internet adv...

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Published in:Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi no. 54; pp. 392 - 412
Main Authors: SOLAK, Bahadır Burak, OKAT, Özen
Format: Article
Published: Journal of Selcuk University Social Sciences Institute agu2024
Subjects:
Websites
Consumers
Advertising
Internet advertising
Eye tracking
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Internet

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