İnternet Reklamına Yönelik Fiziksel Tepkilerin Ölçülmesi: Banner Reklamlar Üzerine Araştırma.
Despite the increasing popularity of the internet as an advertising platform and the growing interest in online advertising, click-through and conversion rates for internet advertisements are still not at the desired levels. This issue highlights that consumers either consciously ignore internet adv...
| Publicado en: | Journal of Selcuk University Social Sciences Institute / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi no. 54; pp. 392 - 412 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Journal of Selcuk University Social Sciences Institute
agu2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |