The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns.
Although some scholars explored the heuristic-systematic information processing model in communication studies, little is known about how consumers' CSR perceptions influence CSR information processing and how the different information process strategies can affect consumers' purchase intentions. To...
| Publicado en: | Atlantic Journal of Communication Vol. 32; no. 5; pp. 673 - 690 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Nov/Dec2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=180555534&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 180555534 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Nov/Dec2024 vid: 32 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 180555534 10.1080/15456870.2023.2211811 ppf: 673 ppct: 17 formats: fmt: – @attributes: type: T – @attributes: type: P size: 676KB tig: atl: The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns. aug: au: Zhao, Wen affil: Department of Communication, Fairfield University, Fairfield, Connecticut, USA su: Evidence gaps Purchasing contracts Social responsibility of business Information processing Consumers Intention sug: subj: Evidence gaps Purchasing contracts Social responsibility of business Information processing Consumers Intention ab: Although some scholars explored the heuristic-systematic information processing model in communication studies, little is known about how consumers' CSR perceptions influence CSR information processing and how the different information process strategies can affect consumers' purchase intentions. To address this research gap, this paper conducted an online survey to understand how consumers' agreements on CSR can determine their information-processing modes and subsequently affect their purchase intentions. The results suggested that higher levels of consumer agreement were associated with both systematic and heuristic information processing modes. Additionally, this study found that the positive effect of consumers' CSR agreements on purchase intention was mediated by the heuristic process, while an indirect effect involving the systematic process was not observed. Also, the moderated mediation model suggested that the indirect effects of consumers' CSR agreements on purchase intentions through the heuristic process depended on intrinsic CSR attribution. The theoretical implications and practical contributions to CSR communication are discussed in detail. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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