The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns.

Although some scholars explored the heuristic-systematic information processing model in communication studies, little is known about how consumers' CSR perceptions influence CSR information processing and how the different information process strategies can affect consumers' purchase intentions. To...

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Publicado en:	Atlantic Journal of Communication Vol. 32; no. 5; pp. 673 - 690
Autor principal:	Zhao, Wen
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Nov/Dec2024
Materias:	Evidence gaps Purchasing contracts Social responsibility of business Information processing Consumers Intention
Acceso en línea:	Ver este registro en EBSCOhost