The Group Appeal Strategy: Beyond the Policy Perspective on Party Electoral Success.
Political parties use policy appeals to change their policy images and increase electoral support. Building on the idea that parties' group images also matter to voters, this article shows that group appeals can benefit parties as well. Combining manifesto data on policy and group appeals covering 5...
| Publicado en: | Political Studies Vol. 72; no. 4; pp. 1653 - 1675 |
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| Formato: | Artículo |
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Sage Publications Inc.
Nov2024
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| Acceso en línea: | Ver este registro en EBSCOhost |