The Group Appeal Strategy: Beyond the Policy Perspective on Party Electoral Success.
Political parties use policy appeals to change their policy images and increase electoral support. Building on the idea that parties' group images also matter to voters, this article shows that group appeals can benefit parties as well. Combining manifesto data on policy and group appeals covering 5...
| Publicado en: | Political Studies Vol. 72; no. 4; pp. 1653 - 1675 |
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| Formato: | Artículo |
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Sage Publications Inc.
Nov2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=180675832&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 180675832 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00323217 PSZ jtl: Political Studies issn: 00323217 maglogo: Y pubinfo: dt: Nov2024 vid: 72 iid: 4 pid: 344 pub: Sage Publications Inc. artinfo: ui: 180675832 10.1177/00323217231220127 ppf: 1653 ppct: 22 formats: fmt: – @attributes: type: T db: hlh ui: 180675832 – @attributes: type: P db: hlh ui: 180675832 tig: atl: The Group Appeal Strategy: Beyond the Policy Perspective on Party Electoral Success. aug: au: Thau, Mads affil: Institute for Social Research, Oslo, Norway su: Class politics Political parties Success Labor coaching (Obstetrics) Benefit parties sug: subj: Class politics Political parties Success Political Organizations Labor coaching (Obstetrics) Benefit parties keyword: catch-all class group appeals manifestos party strategy catch-all class group appeals manifestos party strategy ab: Political parties use policy appeals to change their policy images and increase electoral support. Building on the idea that parties' group images also matter to voters, this article shows that group appeals can benefit parties as well. Combining manifesto data on policy and group appeals covering 50 years, we revisit the shift from class to catch-all politics in Britain and present three findings. First, a vote share analysis shows that the Labour Party benefited from using not just policy but also group appeals to downplay its class image. Second, consistent with a catch-all strategy, survey evidence shows that this boost in Labour support was most prominent outside the traditional base. Third, while group appeals had independent effects, we show how group and policy appeals also interact and reinforce each other. This suggests that non-policy strategies matter to parties' electoral success on their own but also in combination with policy strategies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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