Gender and task effects of human – machine communication on trusting a Korean intelligent virtual assistant.
This study investigated the impact of task types (functional vs. social) and the gendered voices (female vs. male) of Siri, an intelligent virtual assistant (IVA), on social presence and trust perceptions toward the IVA. In an online experiment involving 172 participants, individuals were randomly a...
| Publicado en: | Behaviour & Information Technology Vol. 43; no. 16; pp. 4172 - 4192 |
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| Autores principales: | , , |
| Formato: | research tables/charts randomized controlled trial Journal Article |
| Publicado: |
Taylor & Francis Ltd
Dec2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=181568308&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 181568308 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Dec2024 vid: 43 iid: 16 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 181568308 175154762 181568308 181568308 10.1080/0144929X.2024.2306136 181568308 ppf: 4172 ppct: 20 formats: tig: atl: Gender and task effects of human – machine communication on trusting a Korean intelligent virtual assistant. aug: au: Lee, Sun Kyong Park, Hyunjin Kim, Seo Young affil: School of Media & Communication, Korea University, Seoul, Korea sug: subj: User-Computer Interface Chatbot South Korea Sex Factors Task Performance and Analysis Trust Funding Source Human South Korea Randomized Controlled Trials Random Assignment Social Perception Post Hoc Analysis Stereotyping Male Female Adult Descriptive Statistics Summated Rating Scaling Scales Questionnaires Factor Analysis Coefficient alpha Multivariate Analysis of Covariance Attachment Behavior Univariate Statistics Adult: 19-44 years Male Female ab: This study investigated the impact of task types (functional vs. social) and the gendered voices (female vs. male) of Siri, an intelligent virtual assistant (IVA), on social presence and trust perceptions toward the IVA. In an online experiment involving 172 participants, individuals were randomly assigned to one of four conditions, interacting with Siri on their iPhones for various task inquiries. Results from multivariate analyses of covariances revealed significant differences in trust levels based on the type of task. Trust was found to be higher for functional tasks when assisted by Siri, compared to social tasks. However, there was no significant difference in trust based on Siri's gendered voices. Post-hoc analyses indicated significant interactions between the gender match of participants and Siri's gendered voices in two dimensions of trust. Men tended to trust the male-voiced Siri more than the female-voiced Siri, while women did not exhibit a preference for the female voice over the male voice. This study successfully replicated the task effect observed in prior research but did not replicate the gender effect. Key distinctions between the current study and previous ones include language and the participants' nationality, with this study focusing on Korean participants interacting with Korean Siri. pubtype: Academic Journal doctype: research tables/charts randomized controlled trial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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