Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior.
This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved i...
| Published in: | Public Administration Review Vol. 85; no. 1; pp. 192 - 207 |
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| Main Authors: | , , , |
| Format: | Article |
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Wiley-Blackwell
Jan2025
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=181889547&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 181889547 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00333352 PBA jtl: Public Administration Review issn: 00333352 maglogo: Y pubinfo: dt: Jan2025 vid: 85 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 181889547 10.1111/puar.13776 ppf: 192 ppct: 15 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 629KB tig: atl: Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior. aug: au: Ripoll González, Laura Klijn, Erik Hans Eshuis, Jasper Braun, Erik affil: Department of Public Administration and Sociology, Erasmus School of Social and Behavioral Sciences, Erasmus University, Rotterdam, the Netherlands Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark su: Participation Organizational citizenship behavior Branding (Marketing) Place marketing Brand equity Brand name products sug: subj: Participation Organizational citizenship behavior Convention and Visitors Bureaus Administration of General Economic Programs Other travel arrangement and reservation services Branding (Marketing) Place marketing Brand equity Brand name products ab: This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The analysis shows that more intense participation in the development of the brand is related to more BCB. Beyond participation, perceived value of the brand for stakeholders and degree of place identity (identification with place) also positively relate to brand citizenship behavior. The findings not only confirm the importance of participation in achieving support for public brands, but also provide insight into the role of affective factors (identification) and interest‐based factors (value of the brand for the stakeholder) on BCB. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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