Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior.

This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved i...

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Bibliographic Details

Published in:	Public Administration Review Vol. 85; no. 1; pp. 192 - 207
Main Authors:	Ripoll González, Laura, Klijn, Erik Hans, Eshuis, Jasper, Braun, Erik
Format:	Article
Published:	Wiley-Blackwell Jan2025
Subjects:	Participation Organizational citizenship behavior Branding (Marketing) Place marketing Brand equity Brand name products
Online Access:	View this record in EBSCOhost