Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals.

Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and...

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Detalles Bibliográficos
Publicado en:Communicare Vol. 43; no. 1; pp. 3 - 14
Autores principales: Anani-Bossman, Albert, Nutsugah, Noel, Abudulai, Justice Issah
Formato: Artículo
Publicado: Communicare, Journal for Communication Sciences in South Africa Aug2024
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Acceso en línea:Ver este registro en EBSCOhost