Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals.
Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and...
| Publicado en: | Communicare Vol. 43; no. 1; pp. 3 - 14 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
Aug2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=182085638&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 182085638 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Aug2024 vid: 43 iid: 1 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 182085638 10.36615/jcsa.v43i1.2506 ppf: 3 ppct: 11 formats: fmt: @attributes: type: P size: 757KB tig: atl: Artificial Intelligence in Public Relations and Communication Management: Perspectives of Ghanaian Professionals. aug: au: Anani-Bossman, Albert Nutsugah, Noel Abudulai, Justice Issah affil: University of Media, Arts and Communication, Unimac -GIJ Campus, Ghana. University of Professional Studies, Accra, Ghana. su: Artificial intelligence Public relations Ghana sug: subj: Ghana Artificial intelligence Public relations keyword: AI opportunities AI risks Artificial Intelligence digital technology public relations and communication management ab: Artificial intelligence (AI) is presently transforming society and industries with significant implications for the public relations and communication profession. However, scholarship on this subject in Africa is lacking. This paper addresses this gap by investigating AI in the public relations and communication management industry in Ghana. It focuses on the knowledge, adoption, and impact of AI, as well as the perceived risks and challenges associated with the application of AI. The study used the quantitative method to gather data from 275 professionals. Results revealed that professionals have a limited understanding of AI despite their knowledge of the concept. Communication professionals believe AI will impact the profession, their department, and how they work. However, they did not foresee any challenges or risks associated with applying AI (e.g. competency in using AI, motivation to use AI, and loss of jobs). The result points to the need for professionals to increase their knowledge and understanding of AI. There is also the need for public relations scholars in Ghana, and Africa for that matter, to begin having serious discussions on this issue. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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