"Trust Me, I'm a Doctor." How TikTok Videos from Different Sources Influence Clinical Trial Participation.
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical...
| Publicado en: | Health Communication Vol. 40; no. 3; pp. 417 - 429 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Mar2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=183273580&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 183273580 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10410236 7LW jtl: Health Communication issn: 10410236 maglogo: N pubinfo: dt: Mar2025 vid: 40 iid: 3 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 183273580 176982506 183273580 183273580 10.1080/10410236.2024.2346680 183273580 ppf: 417 ppct: 12 formats: tig: atl: "Trust Me, I'm a Doctor." How TikTok Videos from Different Sources Influence Clinical Trial Participation. aug: au: Hong, Yoorim Lee, Namyeon Kirkpatrick, Ciera E. Hu, Sisi Lee, Sungkyoung Hinnant, Amanda affil: Strategic Communication, School of Journalism, University of Missouri sug: subj: Communication Social Media Clinical Trials Trust Physicians Researcher-Subject Relations Self-Efficacy Decision Making Clinical Research Human Male Female Experimental Studies Survey Research Funding Source Attitude to Risk Research Subject Recruitment Health Information Male Female ab: This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credibility compared to prior volunteer sources. Alternatively, prior volunteer sources increased behavioral intention via enhanced self-efficacy for participants with low trust in doctors. These findings contribute to the understanding of how short-form video sources act as heuristic cues, leading to persuasion outcomes. Overall, we recommend featuring doctors when using video-based messages to promote clinical trial participation. Also, this study emphasizes the need for health communication practitioners to consider prior volunteers as spokespersons when targeting populations with low baseline trust in doctors. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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