"Trust Me, I'm a Doctor." How TikTok Videos from Different Sources Influence Clinical Trial Participation.

This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical...

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Detalles Bibliográficos

Publicado en:	Health Communication Vol. 40; no. 3; pp. 417 - 429
Autores principales:	Hong, Yoorim, Lee, Namyeon, Kirkpatrick, Ciera E., Hu, Sisi, Lee, Sungkyoung, Hinnant, Amanda
Formato:	research tables/charts Journal Article
Publicado:	Taylor & Francis Ltd Mar2025
Acceso en línea:	Ver este registro en EBSCOhost