"Immune from a Thousand Ailments": Advertising Immunity in Australia, 1890–1945.

In the late 19th century, as the Australian public was adjusting to germ theory, a narrative of immunity provided new ways to understand resistance to disease. Advertising, particularly for patent medicines, frequently adopted a hyperbolic rhetoric of immunity to sell products. In this article, we u...

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Publicado en:	Journal of Australian Studies Vol. 49; no. 1; pp. 119 - 141
Autores principales:	Long, Maebh, Burnette, Jessie, Grard, Pascale, Theunisz, Marie
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Mar2025
Materias:	Clinical immunology Natural immunity Newspaper advertising Germ theory of disease Race identity
Acceso en línea:	Ver este registro en EBSCOhost