"Immune from a Thousand Ailments": Advertising Immunity in Australia, 1890–1945.

In the late 19th century, as the Australian public was adjusting to germ theory, a narrative of immunity provided new ways to understand resistance to disease. Advertising, particularly for patent medicines, frequently adopted a hyperbolic rhetoric of immunity to sell products. In this article, we u...

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Bibliographic Details

Published in:	Journal of Australian Studies Vol. 49; no. 1; pp. 119 - 141
Main Authors:	Long, Maebh, Burnette, Jessie, Grard, Pascale, Theunisz, Marie
Format:	Article
Published:	Taylor & Francis Ltd Mar2025
Subjects:	Clinical immunology Natural immunity Newspaper advertising Germ theory of disease Race identity
Online Access:	View this record in EBSCOhost