Factors Influencing the Service Quality for Customer Satisfaction on Parcel Service Safety in the Postal and Courier Industry: Analysis Using Structural Equation Modelling.

In the courier sector, the effectiveness and dependability of the last-mile delivery phase are crucial factors in determining the total quality of service provided to customers. Courier services are also expected to provide valuable service quality to their customers. Even though the growth trend is...

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Publicado en:Pertanika Journal of Social Sciences & Humanities Vol. 33; no. 2; pp. 587 - 618
Autores principales: Aziz, Zuraimi Abdul, Nik Hussin, Nik Syuhailah, Mukhtar, Dzulkifli, Nordin, Nurnaddia, Nordin, Nurhaiza
Formato: Artículo
Publicado: Universiti Putra Malaysia Apr2025
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Factors Influencing the Service Quality for Customer Satisfaction on Parcel Service Safety in the Postal and Courier Industry: Analysis Using Structural Equation Modelling.
      aug:
        au:
          Aziz, Zuraimi Abdul
          Nik Hussin, Nik Syuhailah
          Mukhtar, Dzulkifli
          Nordin, Nurnaddia
          Nordin, Nurhaiza
        affil:
          Department of Logistics and Operations Management, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100 Kota Bharu, Kelantan, Malaysia
          Department of Entrepreneurship and Industry, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100 Kota Bharu, Kelantan, Malaysia
      su:
        Quality of service
        Customer satisfaction
        Structural equation modeling
        Partial least squares regression
        Questionnaires
      sug:
        subj:
          Quality of service
          Customer satisfaction
          Structural equation modeling
          Partial least squares regression
          Questionnaires
      keyword:
        Courier service
        customer satisfaction
        last mile delivery
        postal
        service quality
      ab: In the courier sector, the effectiveness and dependability of the last-mile delivery phase are crucial factors in determining the total quality of service provided to customers. Courier services are also expected to provide valuable service quality to their customers. Even though the growth trend is encouraging, many courier companies find it difficult to capitalise on the rising demand for their services because of intense competition and industry pressure to reduce service rates. As customer expectations continue to rise, companies are exploring innovative solutions to improve last-mile delivery. Therefore, the study aims to determine how specific dimensions of service quality affect customer satisfaction in the courier industry. A convenient sampling approach was employed to gather data from 245 respondents who completed a survey questionnaire for this study. Further, hypotheses were tested through a quantitative method using partial least square structural equation modelling (PLS-SEM). This research revealed an insignificant effect of reliability, responsiveness and tangibility on customer satisfaction. In contrast, empathy and assurance were found to have a significant and positive effect on customer satisfaction. These findings establish a foundation for more in-depth research on how last-mile delivery contributes to customer satisfaction.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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      custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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          year: 2025
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