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HC's new book giveaway.

This article reports that HarperCollins Publishers Inc. is giving away 70,000 copies of a big new Harper Perennial title, "The Mobile Library," by Ian Sansom, four months before publication in a promotion with the Times. The promotion, a first for both newspaper and publisher, will take place on Oct...

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Published in:Bookseller no. 5197; p. 10
Main Author: Bone, Alison
Format: Article
Published: Bookseller Media Ltd 9/23/2005
Subjects:
HarperCollins Publishers LLC
Newspaper publishing
Book industry
Publishing
Sales promotion
Paperbacks
Online Access:View this record in EBSCOhost