The storytelling of destination podcasts of government tourism agencies for the promotion and construction of territorial identity.
The podcast has emerged as a format for the promotion of tourism destinations. This study explores how, through branding, governmental tourism agencies convey the identity of the territory they represent and manage to create travel expectations among their stakeholders. We therefore employed a descr...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 23; no. 1; pp. 127 - 147 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Intellect Ltd.
Apr2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=185427166&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 185427166 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: Apr2025 vid: 23 iid: 1 pid: 12270 pub: Intellect Ltd. artinfo: ui: 185427166 10.1386/rjao_00110_1 ppf: 127 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 823KB tig: atl: The storytelling of destination podcasts of government tourism agencies for the promotion and construction of territorial identity. aug: au: Fitó-Carreras, Maria Vidal-Mestre, Montserrat Freire-Sánchez, Alfonso affil: Universitat Internacional de Catalunya Autonomous University of Barcelona Universidad Abat Oliba CEU su: Branding (Marketing) Place marketing Podcasting Tourism marketing Tourist attractions sug: subj: Administration of General Economic Programs Convention and Visitors Bureaus Other travel arrangement and reservation services Internet Publishing and Broadcasting and Web Search Portals Branding (Marketing) Place marketing Podcasting Tourism marketing Tourist attractions keyword: audio branding branded podcast branded tourism content content analysis destination branding Spotify storytelling audio branding branded podcast branded tourism content content analysis destination branding Spotify storytelling ab: The podcast has emerged as a format for the promotion of tourism destinations. This study explores how, through branding, governmental tourism agencies convey the identity of the territory they represent and manage to create travel expectations among their stakeholders. We therefore employed a descriptive documentary method with a quantitative and qualitative approach and analysed titles produced by fourteen agencies. The results reveal that the most used genre for the construction of the narrative is the interview and the least used is fiction and that local expert sources predominate, with a notable participation of voices recognized by the audience and influencers. We conclude that the sampled destination podcasts meet the needs of future travellers by providing valuable information about the destination through legitimized voices and making the territory's identity known in all its dimensions. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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