The storytelling of destination podcasts of government tourism agencies for the promotion and construction of territorial identity.
The podcast has emerged as a format for the promotion of tourism destinations. This study explores how, through branding, governmental tourism agencies convey the identity of the territory they represent and manage to create travel expectations among their stakeholders. We therefore employed a descr...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 23; no. 1; pp. 127 - 147 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Intellect Ltd.
Apr2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |