Narratives or not? Examining the roles of message format and individuals' stages of change in the context of HPV vaccination promotion.
Narrative persuasion has been widely used in health communication campaigns and persuasive message design. However, several meta-analyses showed that the relative effectiveness of narratives in promoting behavior change was not consistently observed in the existing literature. With the goal of explo...
| Publicado en: | Health Education Research Vol. 40; no. 3; pp. 1 - 11 |
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| Autores principales: | , , , , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Jun2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=185994181&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 185994181 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 02681153 FA0 jtl: Health Education Research issn: 02681153 maglogo: N pubinfo: dt: Jun2025 vid: 40 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 185994181 185994181 185994181 10.1093/her/cyaf015 185994181 ppf: 1 ppct: 10 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Narratives or not? Examining the roles of message format and individuals' stages of change in the context of HPV vaccination promotion. aug: au: Guan, Mengfei Chiang, Shawn C Murray, Regan M Lo, Wen-Juo Hill, Larry T Klassen, Ann C Manganello, Jennifer A Leader, Amy E Massey, Philip M affil: Department of Communication, University of Oklahoma, Burton Hall, 610 Elm Avenue, Norman, OK 73019, USA sug: subj: Papillomavirus Vaccine Administration and Dosage Access to Information Papillomavirus Infections Prevention and Control Transtheoretical Stages of Change Model Narratives Health Promotion Text Messaging Human Male Female Adult Middle Age Aged Communication Immunization Behavioral Changes Descriptive Statistics Summated Rating Scaling Chi Square Test Funding Source Adult: 19-44 years Middle Aged: 45-64 years Aged: 65+ years Male Female ab: Narrative persuasion has been widely used in health communication campaigns and persuasive message design. However, several meta-analyses showed that the relative effectiveness of narratives in promoting behavior change was not consistently observed in the existing literature. With the goal of exploring boundary conditions of narrative effects, this study investigates the interaction effects of narrative persuasion and stages of change on promoting behavior change in the context of encouraging parents to vaccinate their children against human papillomavirus (HPV). Findings from an online experiment (N = 593) showed that non-narrative messages were more effective in bolstering behavioral intention than narrative messages among people who were not ready to engage in behavior change (i.e. in the precontemplation stage). In addition, among people who were thinking about changing their behavior (i.e. in the contemplation stage) or motivated to take action (i.e. in the preparation stage), both narratives and non-narratives were effective in increasing behavioral intention. This study contributes important theoretical insights to the role of narratives in health communication. Public health professionals may consider tailoring message design strategies to audience characteristics to enhance message effectiveness. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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