Narratives or not? Examining the roles of message format and individuals' stages of change in the context of HPV vaccination promotion.

Narrative persuasion has been widely used in health communication campaigns and persuasive message design. However, several meta-analyses showed that the relative effectiveness of narratives in promoting behavior change was not consistently observed in the existing literature. With the goal of explo...

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Bibliographic Details

Published in:	Health Education Research Vol. 40; no. 3; pp. 1 - 11
Main Authors:	Guan, Mengfei, Chiang, Shawn C, Murray, Regan M, Lo, Wen-Juo, Hill, Larry T, Klassen, Ann C, Manganello, Jennifer A, Leader, Amy E, Massey, Philip M
Format:	pictorial research tables/charts Journal Article
Published:	Oxford University Press / USA Jun2025
Online Access:	View this record in EBSCOhost