Theory vs Practice: Perceptions of Professionalisation in Strategic Communication Education.
This research examines the professionalisation of strategic communication as a teaching discipline by exploring perceived tensions within the subject. Higher education is a “battleground” for both professions and would-be professions, and the study offers a deeper understanding of the dynamic tensio...
| Publicado en: | Communicare Vol. 44; no. 1; pp. 56 - 74 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
May2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=187247796&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 187247796 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: May2025 vid: 44 iid: 1 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 187247796 10.36615/t859xs40 ppf: 56 ppct: 18 formats: fmt: @attributes: type: P size: 913KB tig: atl: Theory vs Practice: Perceptions of Professionalisation in Strategic Communication Education. aug: au: Carreras, María R. Eksell, Jörgen Åkeström, Marja Nothhaft, Howard affil: Halmstad University, Sweden. Lund University, Sweden. su: Strategic communication Higher education Professionalism Master's degree Theory-practice relationship sug: subj: Strategic communication Higher education Professionalism Master's degree Theory-practice relationship keyword: master’s programmes professionalisation professionalisation processes strategic communication theory‒practice tension ab: This research examines the professionalisation of strategic communication as a teaching discipline by exploring perceived tensions within the subject. Higher education is a “battleground” for both professions and would-be professions, and the study offers a deeper understanding of the dynamic tensions shaping the professionalisation process of this discipline. However, there has been limited research in this area within strategic communication. This study is based on qualitative interviews with 25 programme directors of international master’s programmes and leading academics from various parts of the world. The empirical findings show that the interviewees perceive the tension between theory and practice as crucial. Some educational programmes prioritise theory to provide students with a profound understanding of fundamental principles, whereas others emphasise practice to enhance employability and practical skills. The study shows that the perceived dichotomy theory and practice in master’s programmes is oversimplified and involves several nuances and distinctions. The research provides greater insight into how tensions surrounding professionalism arise in emerging fields at the university level, particularly in disciplines that are still establishing their position and trajectory. Furthermore, it raises new questions about how university systems and traditions affect professionalisation processes. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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