Theory vs Practice: Perceptions of Professionalisation in Strategic Communication Education.

This research examines the professionalisation of strategic communication as a teaching discipline by exploring perceived tensions within the subject. Higher education is a “battleground” for both professions and would-be professions, and the study offers a deeper understanding of the dynamic tensio...

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Bibliographic Details

Published in:	Communicare Vol. 44; no. 1; pp. 56 - 74
Main Authors:	Carreras, María R., Eksell, Jörgen, Åkeström, Marja, Nothhaft, Howard
Format:	Article
Published:	Communicare, Journal for Communication Sciences in South Africa May2025
Subjects:	Strategic communication Higher education Professionalism Master's degree Theory-practice relationship
Online Access:	View this record in EBSCOhost