Testing the influence of nutrient content claims and a health warning label on consumer perceptions of ready-to-drink alcoholic beverages: an online randomized experiment.
Aims To investigate the influence of health-oriented nutrient content claims (NCC; e.g. 140 calories) and a health warning label (HWL) depicting cancer risks on consumer product perceptions of ready-to-drink (RTD) alcoholic beverages, including potential differences in subgroups. Methods An online w...
| Publicado en: | Alcohol & Alcoholism Vol. 60; no. 5; pp. 1 - 10 |
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| Autores principales: | , , |
| Formato: | pictorial research tables/charts randomized controlled trial Journal Article |
| Publicado: |
Oxford University Press / USA
Sep2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=188121933&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 188121933 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 07350414 FA3 jtl: Alcohol & Alcoholism issn: 07350414 maglogo: N pubinfo: dt: Sep2025 vid: 60 iid: 5 pid: 622 pub: Oxford University Press / USA artinfo: ui: 188121933 188121933 188121933 10.1093/alcalc/agaf051 188121933 ppf: 1 ppct: 9 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Testing the influence of nutrient content claims and a health warning label on consumer perceptions of ready-to-drink alcoholic beverages: an online randomized experiment. aug: au: Forbes, Samantha M Vanderlee, Lana Hobin, Erin affil: Population Health Portfolio, Public Health Ontario, 661 University Ave, Toronto, M5G 1M1, ON, Canada sug: subj: Alcoholic Beverages Adverse Effects Food Labeling Methods Nutritive Value Neoplasms Risk Factors Consumer Attitudes Human Randomized Controlled Trials Random Assignment Comparative Studies Male Female Adolescence Adult Middle Age Canada Structural Equation Modeling Weight Control Attitude to Risk Sex Factors Advertising Health Policy Energy Intake Dietary Sucrose Quota Sample Product Evaluation Questionnaires Repeated Measures Logistic Regression Funding Source Data Analysis Software Descriptive Statistics Odds Ratio Confidence Intervals Chi Square Test Alcohol Drinking Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: Aims To investigate the influence of health-oriented nutrient content claims (NCC; e.g. 140 calories) and a health warning label (HWL) depicting cancer risks on consumer product perceptions of ready-to-drink (RTD) alcoholic beverages, including potential differences in subgroups. Methods An online within-participants experiment was conducted among alcohol consumers ages 18–64 in Canada (n = 4689). Participants viewed the front panel of RTD alcoholic beverage containers according to four label conditions: (1) NCC vs. no label, (2) NCC + HWL vs. no label, (3) HWL vs. no label, (4) no label vs. no label. When viewing each pair, participants were asked to select which product they: (a) are interested in trying, and (b) buy to reduce health risks. Responses were assessed using generalized estimating equation and logistic regression models within the overall sample and subgroups, including gender, age group, education, alcohol use, and body weight intentions. Results When asked to select the product to try and to reduce health risks, participants were more likely to select the product with NCC, compared to NCC + HWL or HWL. When NCC were present, women were more interested in trying the product and those trying to lose weight had higher odds of perceiving reduced health risks. No other characteristics were associated with label effects. Conclusions NCC on RTD alcohol products influenced product appeal and risk perceptions among consumers, particularly women and those trying to lose weight. Prohibiting NCC on alcohol packaging could be an effective policy strategy to prevent increased appeal and minimize consumer confusion about alcohol health risks. pubtype: Academic Journal doctype: pictorial research tables/charts randomized controlled trial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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