Influencing Factors Behind Green Consumer Choices for FMCGs in West Bengal: A Study towards Go Green.
Growing concerns about pollution and environmental degradation have heightened interest in green consumption. This study examines the impact of traditional marketing-mix components, consumer satisfaction, and lifestyle on attitudes and purchase intentions for green Fast-Moving Consumer Goods (FMCG)....
| Publicado en: | Current Research in Nutrition & Food Science Vol. 13; no. 2; pp. 952 - 969 |
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| Autores principales: | , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Current Research in Nutrition & Food Science
Aug2025
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| Acceso en línea: | Ver este registro en EBSCOhost |