Bedside manner or technical quality? Building advocacy for clinical trial participation via rapport.
Encouraging clinical trial participation remains a critical endeavour despite sustained efforts. This research aims to introduce a novel approach to promoting clinical trial participation, leveraging existing participants as advocates for others to participate. The study analysed 166 survey response...
| Publicado en: | Health Marketing Quarterly Vol. 42; no. 3; pp. 329 - 343 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jul-Sep2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=188605364&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 188605364 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 07359683 HMQ jtl: Health Marketing Quarterly issn: 07359683 maglogo: N pubinfo: dt: Jul-Sep2025 vid: 42 iid: 3 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 188605364 187181468 188605364 188605364 10.1080/07359683.2025.2543660 188605364 ppf: 329 ppct: 14 formats: tig: atl: Bedside manner or technical quality? Building advocacy for clinical trial participation via rapport. aug: au: Mulcahy, Rory Piplica, Sarah Fleischman, David affil: School of Business and Creative Industries, UniSC sug: subj: Clinical Trials Research Subjects Australia Researcher-Subject Relations Marketing Patient Advocacy Health Promotion Human Australia Quantitative Studies Sex Factors Age Factors Surveys COVID-19 Vaccines Influenza Vaccine Psoriasis Obesity Cognition Disorders Young Adult Adult Middle Age Aged Aged, 80 and Over Male Female Data Analysis Software Confidence Intervals Models, Theoretical Adult: 19-44 years Middle Aged: 45-64 years Aged: 65+ years Aged, 80 & over Male Female ab: Encouraging clinical trial participation remains a critical endeavour despite sustained efforts. This research aims to introduce a novel approach to promoting clinical trial participation, leveraging existing participants as advocates for others to participate. The study analysed 166 survey responses from Australian clinical trial participants. The results demonstrate that enhanced rapport between clinical trial participants and trial staff and technical quality are significantly associated with increased advocacy among current trial participants. Additionally, potential variations in these relationships concerning trial type, participant age, and sex are explored. This research on health marketing suggests that strategies for recruiting new participants should leverage patient advocacy, which is fostered by strong patient-staff rapport and perceived technical quality. Significant health marketing implications emerge, indicating that campaigns and trial experiences must be tailored to account for variations in how rapport and technical quality influence advocacy, based on factors such as patient sex, age, and trial type. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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