Bedside manner or technical quality? Building advocacy for clinical trial participation via rapport.
Encouraging clinical trial participation remains a critical endeavour despite sustained efforts. This research aims to introduce a novel approach to promoting clinical trial participation, leveraging existing participants as advocates for others to participate. The study analysed 166 survey response...
| Published in: | Health Marketing Quarterly Vol. 42; no. 3; pp. 329 - 343 |
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| Main Authors: | , , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Jul-Sep2025
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| Online Access: | View this record in EBSCOhost |