Fatal flaws? Investigating the effects of machine translation errors on audience reception in the audiovisual context.
This study reports on an experiment where machine translation errors in subtitling are evaluated from the perspective of nine viewers who did not know the source language and seven viewers who were studying the source language. Screen recordings, think-aloud protocols, comprehension tests, and inter...
| Publicado en: | Perspectives: Studies in Translatology Vol. 33; no. 5; pp. 913 - 930 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Oct2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=189083934&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 189083934 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 0907676X S2F jtl: Perspectives: Studies in Translatology issn: 0907676X maglogo: N pubinfo: dt: Oct2025 vid: 33 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 189083934 10.1080/0907676X.2024.2328757 ppf: 913 ppct: 17 formats: fmt: – @attributes: type: T – @attributes: type: P size: 570KB tig: atl: Fatal flaws? Investigating the effects of machine translation errors on audience reception in the audiovisual context. aug: au: Qiu, Juerong Pym, Anthony affil: Asia Institute, University of Melbourne, Melbourne, Australia School of Languages and Linguistics, University of Melbourne, Melbourne, Australia su: Machine translating Motion picture subtitles Participation Audiovisual materials Sensory perception Theory of knowledge Perceptual learning sug: subj: Machine translating Motion picture subtitles Participation Audiovisual materials Sensory perception Theory of knowledge Perceptual learning keyword: Machine translation errors misunderstanding tolerance of uncertainty trade-offs translation reception trust ab: This study reports on an experiment where machine translation errors in subtitling are evaluated from the perspective of nine viewers who did not know the source language and seven viewers who were studying the source language. Screen recordings, think-aloud protocols, comprehension tests, and interviews were employed to explore participants' responses and reactions to erroneous subtitles and to investigate how specific errors impacted comprehension and immersion in the viewing experience. The analysis identifies which errors were most noticed and to what extent those errors affected viewers' trust in the subtitles. Errors causing significant misunderstanding and distrust are initially considered 'fatal', as they may halt viewer immersion and prompt disengagement from the audiovisual product. However, the findings highlight a remarkable tolerance of the uncertainty that results from errors, as viewers filter out misinformation or draw on other sources of information to construe and rectify their interpretations. This tolerance is explained in terms of a general trade-off with the enjoyment of the viewing experience, which varies in accordance with the viewer's knowledge of the source language. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Perspectives: Studies in Translatology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Perspectives: Studies in Translatology holder: Taylor & Francis Ltd dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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